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Example solution

Lead Generation & Outreach

Before

  • Try to think about what are the best demographics to target, such as age, location, and industry
  • Search social media platforms
  • Manually use tools like Apollo and Hunter
  • Manually send out emails, possibly using a template

After

  • Use your choice of input to trigger the automation
  • Put your time into other things while the automation works
  • Review drafted emails before sending them out

A random profession and Australian location will be used for this demonstration.

Your generated email will appear here.

How it works

Lead scraping

AI qualification

Enrichment

Email Drafting

Built for the real world

Reliability and safeguards

The prime considerations for this workflow are AI guardrails and duplicate prevention.

AI guardrails

AI guardrails ensure that the AI operates within boundaries. Strict prompts regulate and Javascript validate its output. Regular testing is carried out to ensure lead qualification remains reliable. Most importantly, emails are reviewed by you and not fired out by the system. You are encouraged to use the tool above and check whether the opportunity matches the job listing connected to the returned link.

Duplicate prevention

Duplicate prevention is especially important because this system handles potentially thousands of companies and job listings. It would be severely unprofessional to repeatedly contact the same email address, and a waste of resources for the same leads to go through the process more than once.

Built around your process

Customisation

Like all BFdev automations, this workflow is highly customisable.

Input and output

Do you want it triggered on a schedule? Do you want to trigger it yourself? Should the system pick which keywords are used? Should this all be done through a text message or a simple app?

Intelligence

Do you want the AI to have autonomy in decision-making, or should it always seek your approval? Should the system collect and rank leads? Should it remember previous response rates and adjust its strategy accordingly?

Reliability

While all BFdev automations are built to be reliable, the nature of the business and task at hand may require a smaller margin for error. In this case, more stringent AI guardrails can be put in place.

Suitable businesses

  • This workflow can be applied to any business that uses outbound email marketing. The only difference is the different avenues it goes down to find clients.

Adaptation and platforms

  • This example of the workflow uses Australia based job listing platform Seek for finding potential leads and enriches them using Hunter.io. Seek can be replaced with another platform, whether regionally appropriate or industry specificity.
  • The inputs are adaptible to the preference of the user - the workflow may run on a schedule, using randomised keywords and filters, it may be connected to a messaging service such as telegram where the user can specify keywords and filters themselves.
  • Likewise, the user may prefer for drafted outreach to go to their email straight for forwarding, the messaging service, or even an entire personal app which opens up many more possibilities.